Build the ecommerce brand that buys back your freedom.
We help full-time workers, and people who have tried online business before, build their own customer-first ecommerce brand: guided every step of the way, or built entirely for you by our team.
An ecommerce brand-building company for full-time workers.
We help people with a full-time job, and people who have tried online business before, build a customer-first ecommerce brand that can replace their income. You build it with our coaches, or our team builds it for you, and we stay with you as it grows.
Most of our clients start with a job, no product and no business experience. Many others have tried dropshipping or another online business without the results they wanted, and come to us to do it properly. The build fits around your week.
Product research, branding, your store, launch campaigns and scaling, with our own fulfilment company and FreedomOS behind you.
Online businesses gave our founders the freedom to live and work anywhere. In 2023 we started Freedom Club to help others build long-term brands, not quick stores.
Build it with us, or have it built for you.
Whether you want to build it yourself with expert guidance or have our team build the whole thing, there is a path that fits.
We guide you through product research, brand, launch and scale, with proven systems, coaching and support at each phase.
Explore Done With You Built For YouBest for busy people who want the business, not the build.Our team builds your entire brand: product, store, branding, launch campaigns and fulfilment, done to a proven standard.
Explore Built For YouBest for people ready to build it themselves, with a team in their corner.
See Done With YouBest for busy people who want the business, not the build.
See Built For YouOne to one coaching to take your brand from A$100k a month to A$1M and beyond. Register your interest.
See Scale With YouEverything you need to build and grow.
Training, coaching, a coach of your own and a community you meet in person. Here is what working with us actually looks like.
EducationStep by step lessons for every phase, from product research to scaling. Watch any time.
Live coaching callsWeekly live calls with our coaches. Bring your store, get answers on the spot.
One to one coachingA coach who knows your numbers, plus direct chat when you are stuck.
Live eventsMeetups and summits where you meet our team and other founders in person.
Most stores start with the product.
Ours start with the customer. It is the first step on the path to a global brand. You prove demand with local suppliers, then go custom and scale with our own fulfilment company behind you, instead of betting everything on stock up front.
- 01Find the underserved customer
Start with people, not products. We look for customers a busy market is serving badly: gaps in the reviews, unmet needs, angles nobody is using.
- 02Prove demand before you spend
Real sales before real stock. Launch with vetted local suppliers, so customers get fast delivery and you hold no stock while the product proves itself.
- 03Build a brand they choose
A reason to buy from you. Branding, offer and store built around that customer, so you stand out from the hundreds of stores selling something similar.
- 04Launch with the right angle
Ads that speak to one person. Creative and messaging aimed at the problem your customer actually has, tested until the numbers work.
- 05Own it and scale
Your product, your packaging. Once a product is proven, move to custom product and branded packaging through Freedom Fulfilment, our own fulfilment company, and scale into new markets.
A growing pie.
You only need a slice. Online shopping keeps growing every year. You do not need a new idea, just a share of the spending that is already there.
Take a slice of a pie that already exists. Our clients do not invent new products. They take a small share of markets people already spend in, and those markets grow every year.
Test first.
Then risk the stock. Typical dropshipping is cheap to start but hard to build a brand on. Ordering stock up front builds a brand but risks it all before a single sale. Our model takes the best of both.
| Typical dropshipping | Ordering stock up front | Customer-first brand | |
|---|---|---|---|
| Cost to launch | Low | High, stock paid up front | Low, no stock until proven |
| If a product flops | Move on, nothing built | Stuck with the stock | Test the next one, no stock lost |
| Built around a real customer | Sometimes | ||
| Product quality | Hard to control | Controlled | Vetted suppliers, then your own custom product |
| Shipping speed | Often weeks | Fast once stock lands | Fast, from local suppliers |
| Customer trust | Low | Builds over time | Builds from day one |
| Margins | Thin | Better at volume | Improve as you go custom |
| Long-term value | Rarely a lasting asset | A brand, if the stock sells | A brand built to keep and grow |
Everyday people.
Extraordinary outcomes. Ordinary starting points. Here is what is possible with the right system and team behind you.
Not a course. A partner for the whole journey.
Most programs teach you to launch, or build a store and leave. We stay with you from your first sale to our top clients doing over $500k a month in profit: coaching, building, scaling and supply chain, all under one roof.
- 01StartFrom zero, or built for you
Build it yourself with our coaches in Done With You, or have our team build the whole brand in Built For You.
- 02LaunchYour first sales
Product, brand, store and launch campaigns, signed off step by step, until the first orders come in.
- 03ScaleTo $100k a month in profit and beyond
Our team optimises your ads, offers and numbers as you grow, so every extra dollar of spend stays profitable.
- 04Supply chainCustom product and packaging
Freedom Fulfilment funds your stock, makes your custom product and packaging, and ships every order.
- 05FreedomA brand you could sell
A real asset that buys back your time, location and money, and could one day be sold.
A clear path to a profitable brand.
What normally takes years of trial, error and wasted money, turned into a guided system with our team beside you.
- Product and market
We validate with data, never guesswork: demand, margins, competition, scalability and supplier reliability. Built for people who do not know what to sell yet.
- Brand and offer
Customer-first brands, not random stores. Positioning, messaging, pricing and differentiation done properly, so you compete on value, not price.
- Marketing launch
A proven sequence: Meta ads first, then email and retention, then advanced Meta and Google scaling.
- Scaling for profit
Traffic, conversion, order value and retention, targeting 5%+ conversion and repeat buyers, not one-off sales.
- Systems and freedom
Systems, automation and team-building remove you as the bottleneck, from $5 to $10k months towards $30k, $100k and beyond.
Three no-risk ways to see it for yourself.
Not ready to apply? Start here, see how it works, then decide.
First Sale ChallengeGo step by step from a blank screen to your first paying customer, and prove to yourself this works before going all in.
Join the challenge
Free video trainingSee how everyday Australians build profitable ecommerce brands, and the system behind it, in a few minutes.
Watch the training
Summit recordingsWatch the talks from our Freedom Club Summit: founders, coaches and clients on how they built and scaled their brands.
Get the recordingsBuilt for people who want a real business.
- You want a business of your own, not another side hustle
- You are ready to invest in yourself
- You will follow a proven process
- You want a real brand you can be proud of, not a quick flip
- You want money fast with no work
- You are not ready to invest in a business
- You would rather do it your own way than follow a process
- You want a store to flip, not a brand to keep
What people ask.
Before they apply.
Most of our clients are full-time workers, and many have tried online business before. Done With You is built to fit around a job. If you would rather not do the build at all, Built For You means our team builds the brand for you.
Most of our clients started as complete beginners. Every phase has a proven system, coaching and a team in your corner, so you are never working it out alone.
No. Most clients start without a product. Phase one is product and market research with our team, validated with data: demand, margins, competition and supplier reliability.
Yes. Payment plans are available. We go through the options on your call so you can pick what suits you.
Done With You: you build the brand yourself with our coaching and systems at every phase, and learn the skills for life. Built For You: our team builds the whole brand for you, from product and branding to store, launch campaigns and fulfilment, and keeps coaching you after handover.
In Done With You you get a private 1:1 coach chat, 20 weekly group coaching calls and reviews of your product, store and ads, for 12 months. Built For You adds a dedicated local account manager and weekly check-in calls during the build.
Your brand. Your freedom.
Built with a team that has done it.
Apply in two minutes. Our team reviews every application and replies within one working day.